Detailed description (English): Problem statement:
Malta today is facing problems with high traffic volume, parking shortage, deteriorating environmental conditions and public health concerns attributable to CO2 emissions and other pollutants from transport. Those are linked to massive costs for the Maltese economy and general well-being of the population.
As a response, numerous sustainable mobility solutions have been introduced to commuters in Malta recently. While these initiatives are predominantly positive and early adopters are gaining momentum, car dependency is still considerably growing.
According to our recent research, personal habits and culture biases strongly influence choices for commute and in order to support the adoption of sustainable means of transport, behavioural change initiatives are essential. More importantly, our study has shown that approximately 40% of the population could be motivated to change their behaviour through rewards. We believe that the timing is right to invest in pull factors and reap the benefits of the upcoming exponential phase on the sustainable mobility adoption curve.
Solution
As behaviour and attitudes are key in tackling this issue, a fun way of motivating people to use sustainable means of transport is proposed. The objective is to help people get out of their comfort zones and try alternatives to the car for a specific time period. This short-term modification motivated by rewards (multi modal competition) will then hopefully lead to long-term changes in travel behaviour through gained confidence (in the existence of alternative transport options), and changed attitudes towards them.
Malta Sustainable Mobility Challenge:
Project Aegle Foundation (PAF) and Greenroads have teamed up to introduce a country wide challenge where commuters can be recognised and rewarded for their positive mobility behaviour. Be part of the solution for sustainable mobility in Malta for the month of October, use alternatives to your private car and get rewarded, even win a challenge.
Detailed description (original language): Problem statement:
Malta today is facing problems with high traffic volume, parking shortage, deteriorating environmental conditions and public health concerns attributable to CO2 emissions and other pollutants from transport. Those are linked to massive costs for the Maltese economy and general well-being of the population.
As a response, numerous sustainable mobility solutions have been introduced to commuters in Malta recently. While these initiatives are predominantly positive and early adopters are gaining momentum, car dependency is still considerably growing.
According to our recent research, personal habits and culture biases strongly influence choices for commute and in order to support the adoption of sustainable means of transport, behavioural change initiatives are essential. More importantly, our study has shown that approximately 40% of the population could be motivated to change their behaviour through rewards. We believe that the timing is right to invest in pull factors and reap the benefits of the upcoming exponential phase on the sustainable mobility adoption curve.
Solution
As behaviour and attitudes are key in tackling this issue, a fun way of motivating people to use sustainable means of transport is proposed. The objective is to help people get out of their comfort zones and try alternatives to the car for a specific time period. This short-term modification motivated by rewards (multi modal competition) will then hopefully lead to long-term changes in travel behaviour through gained confidence (in the existence of alternative transport options), and changed attitudes towards them.
Malta Sustainable Mobility Challenge:
Project Aegle Foundation (PAF) and Greenroads have teamed up to introduce a country wide challenge where commuters can be recognised and rewarded for their positive mobility behaviour. Be part of the solution for sustainable mobility in Malta for the month of October, use alternatives to your private car and get rewarded, even win a challenge.
Target group(s): Maltese Population
Objectives: To promote the use of sustainable modes of transport
Expected Outcomes: Multiple multi modal challenges taken by the maltese population, social media outreach to change attitudes towards alternatives to the use of private cars
Partner: Greenroads Limited