Detailed description (English): B:loft asbl is about celebrating the bicycle which for us stands for fun, a sustainable means of transport, green lifestyle, a way to discover the world and a source of inspiration. We wish to foster cycling culture in Luxembourg. Apart from bringing together bicycle users, we also aspire to introduce non-cyclists to the local biking community.
B:loft program is diverse and offers indoor events and outdoor activities: Bicycle Film Night, Adventurous Cycling Slideshow, Annual Photo Contest and Night Rides.
Photo Contest "All-Weather Cyclists" is open to everyone. It aims at promoting the bicycle as a great, reliable and enjoyable means of transportation. Submitted photos are evaluated by professional photographers and judged based on relevance to topic, originality, overall impact, composition. Winners are awarded prizes (bicycle accessories). Winning photos are published on the internet.
Target group(s): Bicycle users of all ages, daily bicycle commuters, bicycle travellers, cycling lovers, amateur and professional photographers
Objectives: Promote cycling through photography art and then active cycling (B:Night Ride), encourage people to hop on a bike and enjoy cycling regardless of the weather
Expected Outcomes: Activating the local cycling community, providing inspiration to cycle