Detailed description (English): Starting from the first day of EUROPEAN MOBILITY WEEK, on 16 September, till the end of October, Pirelli will take part to "Bike Challenge Milano 2016", organised by LoveToRide and FIAB and co-funded by the Intelligent Energy Programme of the EU.
The challenge is a competition against employees coming from a hundred of different companies of the Milan area.
Target group(s): Employees of the Milan area
Objectives: Encouraging employees to use bicycles as alternatives to cars and public transportation
Promoting healthy lifestyles
Calculating employees' CO2 emissions reduction
Expected Outcomes: To increase awareness that using bicycles while going to work brings benefits both to personal well-being and the environment
Partner: LoveToRide, FEBIAC