Detailed description (English): Circulair value exchange of healthy mobility (cycling) is valued with EURO's by city governments back to their own citizens. To raise awareness that all individual citizens can enhance their own neighbourhood and reconsider mobility choices. Cycling. We aim to get people out of the car for relative short rides (less then 10 km). and use existing cyclists to show the social group already acting this way to inspire others to do the same. Because it is easy, makes people feel happy and of course contribute to climate goals, energy goals and social goals in an innovative matter.
Entrepreneurs also join the platform to exchange advantages for products or services for 100 Cycle Kilometres. We have entrepreneurs active in Belgium and The Netherlands. Every one can cycle and can exchange their cycle kilometres with the connected shops.
Already more then 6 cities have joined the Ring-Ring®-platform and reward the healthy choices based on the amount of cycle kilometres to their own active citizens. Citizens who intrinsically are motivated to bottom-up put effort to enhance the quality of their neighbourhood.
Ring-Ring® is globally scalable and locally relevant. Other cities in Europe and abroad are more then welcome to join this innovative social impact enterprise. Doing good and solving problems. (Health) insurance, employers, city goverments, entrepreneurs and citizens can join to enhance health, public space, mobility freedom, local economy and climate.
Target group(s): All citizens, employers, city governments, (health) insurance, entrepreneurs.
Objectives: Ring-Ring® connects, accelerates and strengthen behaviourall change from different perspectives at the same time. This makes it a total concepts where people involved automatically meet other sectors. This is good for innovation and out of teh box solutions. From money towards value.
Expected Outcomes: Awareness, social contributions, affects personal choices, nudging healthy mobility, making bicycling an equal mode of transport in cities and towards cities and in combination with public transport, bottom-up activity, placemaking
Partner: Mobidot BV
Crossmarx BV