Detailed description (English): The Matera-Basilicata 2019 foundation is the body that manages the Matera 2019 European Capital of Culture programme. It decided to adopt a "Sustainability Model" by collaborating with Aarhus 2017 Ecoc. In this perspective all the events will be thought to be sustainable .
Regarding the annual edition of “Materadio” (a radio festival produced in collaboration with Rai-Radio3) the foundation decided to implement several actions regarding the mobility.
In particular :
- A car pooling service has been improved in cooperation with “Igoon” to allow visitors to reach Matera from different locations.
- Park and Ride zones have been provided to allow visitors to easily reach the city center.
- Park and Bike service has been improved to allow visitors to reach the locations of the event by bike. More bike racks have also been provided.
- The city mobility has been organized to encourage the use of environmentally friendly means of transport (such as bicycles)
- Every info-point for the event (especially car parks) will be provided with information about the travel times related to the selected mobility paths (on foot, by byke)
- Green ambassadors will be presented to give information and show all the good practices that can be followed
Target group(s): Participants in the event, visitors from outside and citizens of Matera
Objectives: The main goal is to give the opportunity to reach the places of the event in the most sustainable way, providing the possibility to use environment-friendly means of transport (such as bicycles), giving information regarding the travel times related to personal trips (on foot, by bike) and providing car parks in which it will be possible to find information about how to reach the center by bike (a rent point will be present there) or by foot.
Expected Outcomes: The actions would be the first step to think beyond the mobility activities, to think the city!
The hope is that all participants can understand that another, more sustainable way to live in the city is practically possible.
Show how bikes can be used, or how the center can be easily reached by foot, following short ways.
It should be useful to increase the level of awareness of the citizens
A good practice for the visitors
Partner: - Comune di Matera
-Legambiente
- Igoon (private company)