Detailed description (English): The 2nd Aveiro City Bike Experience is an event with the intention of providing to the participants the experience of daily cycling in urban context, and at the same time showing that cycling is a an easy and efficient mode of transportation perfectly compatible with different personal, social and professional requirements and also to raise awareness of the diverse benefits of cycling to bicycle users and to the society.
During the roughly 10 km course, participants have the chance to experience some activities and flavours: participate in a photography session, taste locally produced chocolate, wine tasting, taste Aveiro's traditional sweets and there is a music concert at the end.
There are around a dozen of prizes and a special prize for the most chic bicycle-cyclist duo.
The 2nd Aveiro City Bike Experience is part of the ‘Aveiro Fashion 2016’ event.
Target group(s): Regular and occasional bicycle users.
Objectives: To show that cycling as a regular means of transportation in urban context is perfectly compatible with our daily activities and professional and social needs, and an easy, practical, fast, economical and healthy way of doing so.
Expected Outcomes: Around 60 participantes. Coverage by local media.
Partner: Associação Comercial do Distrito de Aveiro, a commercial association.