Detailed description (English): What is GOblue向蓝?
GOblue is an initiative to promote low-carbon transportation in China in order to restore the blue skies in our cities and fight climate change.
Many believe that addressing this problem is only possible through the government, but this ignores significant opportunities for individuals to do their part.
In order for people to take responsibility, we need to change the culture. Through positive, aspirational messaging we want people to see that making sustainable transportation choices is an evolution and an opportunity, not a sacrifice.
Target group(s): public