Detailed description (English): To achieve our goal, getting car drivers more aware of children biking to school, we try to make as much partnerships as possible to increase the impact of our message. We also develop speciale campaign material to promote the campaign. Local governments help by putting campaign posters on 'hot spots' where a lot of cars drive bij every day. They also put up banners at these points.
We ourselves 'Veilig Verkeer Nederland' afcourse reach out to the press to promote the campaign, Always looking for a new interesting angle which might be interesting to write and tell about. Furthermore a series of companies helps us by pushing our message to car drivers. For example the car lease company Athlon promotes people to not use there car after summerholliday but instead bring there children on foot or bike te school. It contributes to a saver surroudings of the school and and the same time children will increase there traffic skills, essential for there own safety. The Dutch lease branche organisation VNA calls upon fleet managers to promote our messages. Another partner, supermarket chain COOP promotes traffic safety in this period from there 260 stores through the Netherlands. And by means of partner Nextdoor we make neighbourhoods aware of children starting going to school again and give parents tips how te behave. For example first trying out a new route to school together with their children, not using mobile phones in the car while driving and leaving early so they won't be rushing trough traffic. Other partners are Pearl, A.A.S., Gazelle, Stella, TVM and Cycle fun productions.
Target group(s): Mainly car drivers
Objectives: Convincing car drivers to be pay extra attention to children en youngsters biking to school after summer holliday.
Expected Outcomes: Reaching millions of car drivers, partly several times from different sources, making them more conscious of the necessity of paying extra attention at children and youngsters biking to school after summer holidays.
Partner: Local governments
A.A.S.
Athlon
Coop
Cycle fun productions
Gazelle
Nextdoor
Pearl
Stella
TWM
VNA