Registered actions

Bike to work (campaign)

Permanent since 01 January 2018
Netherlands
BIKING TO WORK WORKS!

How do you inspire a country -that already sees itself as a cycling country- to cycle to work more often? We’ve had to go deep on understanding the behavioural dynamics involved in forming a habit, then link our insights into an app that incentivises healthier commuting.

Organiser

BYCS

MOBILITYACTIONS archive