Detailed description (English): Bridgestone Burgos Plant, from the perspective of the Company Environmental Mission Statement, wants to help ensure a healthy environment for current and future generations, and for this reason, one year more we adhere to EUROPEAN MOBILITY WEEK.
On Friday, September 22nd , 2017, Bridgestone Burgos Plant organizes again a Car-Free Day. Within the framework of the EUROPEAN MOBILITY WEEK, this day will be under the sign of the alternative ways of transport.
We encourage all staff to participate in this event coming to the plant on foot, by bike, in public transport, car sharing or by the company bus. They can enjoy this day to test a new mode of transport, and could be an opportunity for them to get reduce transport cost, time and improve their health.
Throughout the day, a stand will be available in front of the entrance giving every participant the chance to subscribe the initiative and sign up in a register. Finally, to keep raising awareness to the staff, a ticket of different colour will be given to each employee, according to the way of transport used (walking, cycling, public transport, car sharing or company bus). Everyone will receive a present and then there will be a gifts raffle among them.
Detailed description (original language): Bridgestone Burgos, desde la perspectiva de la Misión Medioambiental de la Compañía, quiere ayudar a garantizar un medio ambiente sano para las generaciones actuales y futuras, por lo que un año más nos adherimos a la SEMANA EUROPEA DE LA MOVILIDAD.
El viernes 22 de septiembre de 2017, la planta de Bridgestone en Burgos vuelve a organizar el Día sin Coche.
Este día se encuentra en el marco de la Semana Europea de la Movilidad, haciendo hincapié en los medios de transporte alternativos. Animamos a todo el personal a participar en este evento viniendo a trabajar a pie, en bicicleta, en transporte público, en coche compartido o en el autobús de la empresa. De este modo se puede disfrutar de este día probando un nuevo modo de transporte, pudiendo resultar una oportunidad para que consigan reducir los costes del transporte, ahorrando tiempo y mejorando su salud.
Durante todo el día, un stand estará disponible delante de la entrada dando a cada participante la oportunidad de suscribir la iniciativa y registrarse. Por último, para seguir sensibilizando al personal, se entregará un ticket de diferente color a cada empleado, según el medio de transporte empleado para venir al trabajo (a pie, en bici, transporte público, coche compartido o autobús de empresa). Todo el mundo recibirá un detalle y a continuación habrá un sorteo de regalos entre todos ellos.
Target group(s): Employees that usually drive to work and need some extra motivation to shift to a sustainable way of transport
Objectives: Burgos is a small town and a lot of people might come in buses, by bicycle or by foot but it is not anchored in the customs. Additionally the car-sharing is not a common practice. With this day we hope to starting a change in mind of our staff:
-Awareness of the impact of transport on the quality of the air that surrounds us and how to act to improve it.
-Promotion of energy efficiency
-Reducing Emissions
-Improve the quality of life for people in areas where the plant operates
-Qualified and committed staff
Expected Outcomes: - Over 250 participants
-Changes in mobility after the mobility action (more people in buses or using a bike come to work)
- Media Coverage: Local newspaper
Partner: BRIDGESTONE BURGOS PLANT